The company started to expand into new frontiers of the doll industry. In 1971 LEGO began to target girls with the intro to probiotics benefits of furniture pieces and dollhouses; in 1974 that introduced the first man figures, known as Minifigures; and 1979 that expanded in to space with sets showcasing astronaut minifigures, rockets, lunar rovers and spaceships. The Successione series debuted that same year, a line of earrings elements aimed toward young girls. This era also noticed the creation of a operations structure, with Godtfred Kirk Christiansen’s young man Kjeld Kirk Kristiansen enrolling in the bureaucratic staff and working to modernize the company’s manufacturing strategies.
The 1971s also saw the introduction of a process that allowed customers to choose certain stones they needed to purchase and make their own units, rather than buy pre-made packages; it was popular with adults, as well as children. In the same decade, Profano branched out into ancient territory when using the Castle look, and in 80 the company added hop over to this web-site it is first coach sets to its selection.
In 1989 Lego brought in the Pirate look, and with it numerous types of pirate delivers, desert islands and treasure. The organization also broadened its array of facial expressions, adding beards, eye pads and lip stick in addition to the standard two eyes and smile. Some more aged Lego hobbyists resented these types of changes, preferring the more basic faces of earlier versions.
As Lego expanded to a huge multinational corporation, it had to find ways to meet up with the requires of the big name buyers like Concentrate on, Wal-Mart and Toys ‘R’ Us, which usually demanded much larger selections and faster delivery times. To keep up with these requirements, the company did start to reduce total production coming back new products by making more by using computerized set up systems.